Community ownership means people who join LunaDNA and share health data can claim shares of ownership in LunaDNA. LunaDNA is registered with the U.S. Securities and Exchange Commission (SEC) as a security (i.e. a stock). As such, individuals can obtain shares in LunaDNA similar to other stocks and securities.
As profits are generated from the research conducted in the platform, shareholders in LunaDNA are entitled to dividends (cash distributions) in proportion to how many shares they own.